Internet Radio is Growing and so is!

A new TargetSpot study from Parks Associates shows that 42% of the U.S. population is listening to Internet radio. TargetSpot CEO Eyal Goldwerger says that represents 8% growth from last year’s study. He says the online audience is "valuable and desirable", with 42% from households with kids, and 22% in households with more than $100,000 in income. "Internet radio is growing, while broadcast radio is going strong." But there’s an asterisk for 18-24s. 65% of internet radio listeners are spending at least the same amount of time listening to AM/FM radio as they formerly did, says Eyal Goldwerger of TargetSpot. But the data from the survey of 1,000 people age 18+ shows a big hole in the 18-24 demo. 47% of them are spending less time with AM/FM. If that's a predictor of how that demo is going to behave as they get older, that’s something to watch. The Internet listening characteristics are strong, in the 10am to 10pm broadcast day. 80% of listeners spend 1-3 hours a day with Internet radio. Surprisingly, they're turning the dial (metaphorically). Goldwerger says “75% of Internet radio listeners change stations at least once daily.” And 64% change Internet radio websites (leaving Pandora, Slacker, iHeartRadio, etc.) at least once daily. Goldwerger ends the data-run with the puzzle about Internet radio – “86% do not pay for premium access to content.” To Goldwerger, who’s in the business of selling ads online, that represents opportunity. He says Internet radio listeners are "opting in for advertising".

Our Current Stats

Target Audience: 18yr - 35yr
National Reach, Local Impact
Over 8000 Weekly Website Visits
Over 100,000 Radio Streaming Visits
Over 4000 Facebook Likes and Growing

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